Francine Bell
RESUME
Founder of the Additive Free Marketplace
Managing Director of Additive Free Kids
Francine is a mother of five – all boys! – her passion and mission is to work with families to reduce the overwhelm when going additive free. Moving to additive free living can bring back calm, joy, and peace to families.
Francine had to do it the hard way. This was 2008, before Additive Free Kids was around, so she did her own research– reading everything she could get her hands on (Julie Eady’s Additive Alert was her bible), checking out websites, studying ingredients on packaging and becoming something of an expert on food labelling.
The hard yards paid off – her eldest son, who had been the motivation for her mission, was once again a beautiful, even tempered child who no longer needed his asthma medication when additives were removed from his diet.
But as a busy working Mum, Francine is equally passionate about making it as easy as possible for families to make the switch. Additive free eating shouldn’t be another issue for women and mums to feel guilty about. She believes that making small changes, taking baby steps, doing what you can – but armed with the support, advice and information Additive Free Kids can provide – is the best way to make the change and make it sustainable.
So – Additive Free Kids will continue to be the trusted source of reliable facts and guides to living additive free that it has always been. But it will be a new, re-energised organisation, focused on providing practical support and demonstrating how easy it can be to live additive free.
As for the bigger picture, Francine’s dream is for a world where ‘Additive free kids grow up to raise additive free families’. Taking the reins at Additive Free Kids, and helping improve the lives of families by educating and motivating them to look for additive free foods, is the first step towards realising that dream.
